The EUSDR COMMUNICATION STRATEGY, endorsed by EUSDR National Coordinators in November 2020, among other things provides background information on the EUSDR slogan and how it is connected to the EUSDR vision and mission statement.
The EUSDR Communication Guide is closely linked to the Communication Strategy, as it provides a set of tools and actions for implementing the Communication Strategy. It also includes details on the usage of the new EUSDR logo & slogan and a narrative for the EUSDR!
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EUSDR narrative
Europe and its regions are in a time of transition. The Danube Region, like other EU macro-regions, faces challenges that extend beyond its borders – including pollution, climate change, unemployment or lack of connectivity – that affect the lives of over 115 million people.
Strategic areas such as connectivity, digital transition, demographic changes or sound and democratic local and regional administrations need to be coordinated across borders, jointly and with mutual interest, to unlock the full potential of the Danube Region.
To this end, countries in the Danube basin came together and established the European Union Strategy for the Danube Region (EUSDR), identifying common needs, challenges and opportunities that can be fully exploited only in cooperation to boost regional cohesion.
Together, we need to protect our nature and people to build a prosperous region with a healthy environment, equal societies, and high living standards. We need to create sustainable jobs and open up fair opportunities, all the way from the Black Forrest to the Black Sea. Environmental protection, sustainable transport, faster ITC connectivity, competitiveness of European businesses, and regional security need to be backed by sustainability, supporting the circular economy and led by a knowledge-based and information society.
Our aim is to make our Danube Region stronger, more resilient and attractive to live in!
EUSDR provides orientation for cooperation by offering an agile and strategic framework, including platforms for exchange, guidance, and networking, as well as the coordination of policies and joint actions that extend far beyond physical and psychological borders.
In the Danube Region, people work together to jointly define ways to shape a joint future, in cooperation, on the ground for the sake of our citizens.
