The EUSDR Communication Strategy, endorsed by EUSDR National Coordinators in November 2020, among other things provides background information on the EUSDR slogan and how it is connected to the EUSDR vision and mission statement.
The EUSDR Communication Guide is closely linked to the Communication Strategy, as it offers a set of tools and actions for the implementation of the Communication Strategy. It also includes details on the usage of the new EUSDR logo & slogan and a narrative for the EUSDR!
v
EUSDR narrative
Europe and its regions are in a time of transition. The Danube Region, like other EU macro-regions, faces challenges beyond borders – pollution, climate change, unemployment or lack of connectivity – that affect the lives of over 115 million people.
Strategic areas as connectivity, digital transition, demographic changes or sound and democratic local and regional administrations need to be coordinated across the borders, jointly and with mutual interest to unlock the full potential of the Danube Region.
To this end, the countries in the Danube basin came together and established the European Union Strategy for the Danube Region (EUSDR), identifying common needs, challenges and opportunities that can be fully exploited only in cooperation to boost regional cohesion.
All together, we need to protect our nature and people, to build a prosperous region with a healthy environment, equal societies and high living standards. We need to create sustainable jobs and open up fair opportunities – all the way between the Black Forrest and the Black Sea. Environment protection, sustainable transport, faster ITC connectivity, competitiveness of European businesses, security in the region need to be backed by sustainability, supporting circular economy and led by knowledge-based and information society.
Our aim is to make our Danube Region stronger, more resilient and attractive to live in!
EUSDR provides orientation for cooperation by offering an agile and strategic framework: platforms of exchange, guidance and networking, coordination of policies and joint actions far beyond physical and psychological borders.
In the Danube region people work together and jointly define ways to shape joint future, in cooperation, on the ground for the sake of our citizens.
