Paralell to the 2016 International Tourism Fair (ITB) the Permanent Representation of Baden-Württemberg organised the 4th Danube Salon on Friday 11th March in Berlin. The event is an initiative of Minister Peter Friedrich, aiming to deliver important impulses for the further development of touristic and cultural partnerships in the Danube region. Renata Pindžo, Serbia´s Vice Minister for Tourism also attended the event, emphasising the need for closer cooperation at various levels in order to create a stronger brand identity for Danube countries bound together by their common history, culture and creativity.