Third International EUSALP Territorial Brands Conference: Towards Circular Territorial Brands in the Alpine Region and beyond

The Alpine Region is home to numerous Territorial Brands (TBs). Previous EUSALP initiatives have shown that TBs can facilitate collaboration among SMEs operating in different value chains, the upgrading of local skills, territorial innovation valorizing local resources, and more sustainable production and consumption practices.

In this third edition of the Territorial Brand in the Alpine Region Conference, we focus on the possible role of TBs in accelerating the transition to the circular economy. Many TBs de facto already play a role in this direction, but without explicitly referring to the principles of circularity. With this conference, we want to improve awareness of such principles, and challenge TBs to do more and better.

Thanks to discussion with experts, the sharing of good practices from the Alps and beyond, and roundtables involving professionals and policy makers, the Conference proceedings will contribute to the EUSALP Action Groups’ cross-cutting priority #4, “Boosting Circular Economy’, thus helping the development of the EUSALP roadmap for the circular economy and obtain inspirations for possible future projects involving partners from
different States and Regions.

The conference takes place in a hybrid format (Poschiavo, Switzerland, and online).

More information can be found here.

Please register your participation here.